Inspiring Sign Photography: Old But Not Forgotten

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What can possibly be inspiring about an old, unkempt sign barely clinging to the wall on which it hangs by a few screws, now dark brown with rust?

Surprisingly, the basic components of a well made commercial sign haven’t changed for many years. Trends have come and gone but some of these signs are no less effective than any modern sign – we’ve just moved on in design trends and technology.

Perhaps then, we can learn from the simplicity of sign design from the past – brand name, logo and slogan standing out proudly, with a few bold colours to catch the eye of a passer by.

So, here are some examples of old signs which encapsulate simplistic design, while powerfully advertising a brand.

Still going, but old sign

by Hugo90

In the early 20th century, motorsport was beginning to take off around the world. Old commercial signs for motor oil can still be found in almost any country.

Quaker State

by Hugo90

Soft carbonated drinks have been around for a long time and heavily advertised during the 20th century. Coca Cola started in 1888, Pepsi in 1903 and 7 Up in 1929 (originally publicised with the catchy name, Bib-Label Lithiated Lemon-Lime Soda).

You can check out more photos in the Old British Signs and I Love Old Signs! Flickr groups.


Written by Create-Signs

February 3rd, 2011 at 2:49 pm